The story
From code to craft
I started in front-end. My first real job was building client website templates at a small web studio — writing HTML, CSS, and JavaScript, sitting next to graphic designers and watching the gap between their mockups and what actually shipped. That gap bothered me.
I started learning design to close it. Freelancing through Liff Studio gave me reps — landing pages, e-commerce, SaaS sites — and taught me that good design isn't about aesthetics, it's about decisions. Every layout choice is an argument about what the user should do next.
At Lundegaard I got to stress-test that belief at scale. Three years across MONETA, ČEZ, Generali, and others — research-heavy, stakeholder-heavy, real constraints. I ran discovery, built design systems, tested with real users, and shipped things that mattered to people's daily lives. Doubled a homepage CTR. Digitized a paper-based sales process used by hundreds of field reps.
The front-end background never went away. It makes me faster in handoff, more honest about what's actually buildable, and better at working with engineers who can tell when a designer has never touched code.
These days I work AI-first. Not because it does the creative work for me — it doesn't, but because it removes the friction that used to slow everything down.
More time thinking. Less time on the tedious stuff. This portfolio was built that way :-) .
Clients I've worked with
Tools I use
